When it comes to selling property in Australia, staging a home is just as important as marketing the home itself; getting the staging right can go a long way in ensuring you get the right price for your home.
Modern home buyers are no longer just looking at the raw value of a property to make purchase decisions — nowadays, most look for value-added aspects of the house to inform their perspective of the listing. And without a doubt, the presentation of the house plays a huge role in how prospective buyers will view the property.
If you’re planning on preparing a recently listed property for sale, staging the house properly is one of the most effective ways to increase overall appeal. While many homeowners will opt to leave staging out as they want to save on costs while selling, this article will delve into how and why home staging can actually increase the likelihood of a quick and successful sale.
Table of Contents
- What is home staging?
- Why is staging a home important?
- Tips for how to stage a house for sale
What is Home Staging?
Home staging is exactly what it sounds like – staging a house, to look like a home. Essentially, it’s the process of beautifying a property in order to increase its curb or visual appeal.
Staging a home will often include removing all furniture and items once the occupant has moved out, and replacing it with borrowed furniture and decor. It may involve anything from the inclusion of new furnishings, to paint jobs, and even new flooring — anything that may add to the cosmetic appeal of the house.
Despite being told that we shouldn’t judge a book by its cover, the reality is that visual impression plays a big part in the decision-making of a property buyer.
Good staging for a home can help buyers imagine themselves living in the house, allowing them to form more personal attachments to the house itself. This can make or break a sale, which is why many home sellers engage a professional home staging service to assist with giving their for-sale house a makeover.
To provide a clearer idea of how impactful home staging is, here are some statistics that showcase its real effects on sale transactions.
According to the National Association of Realtors (NAR), 47% of buyer’s agents stated that home staging had a positive impact on buyers’ opinions of a home.
The report also showed that 82% of buyer’s agents believe that staging makes it easier for people to imagine a home as their own, helping it sell faster. Home staging was found to have the most impact in the living room, the master bedroom, and the kitchen.
Tips For How to Stage a House For Sale
Staging a home is all about making it look flattering, but without going over the top. As a real estate agent, I strongly advise that you work with a staging company to stage your home for sale. They can bring in modern furnishings and decor that are only going to enhance the property’s features, rather than make it feel cluttered, outdated, or mismatched.
Finding the right balance between flattering and over the top is vital because when a property looks too polished, it can give buyers the impression that it’s overcompensating for some hidden flaw or problem.
With this in mind, here are some essential tips for successfully staging a home for sale:
- Focus on Cleanliness
A clean home is so essential for presentation — the more spotless the house is, the more “new” it will appear to buyers, even if the property is actually much older than it looks. Be sure to eliminate duty surfaces or grime indoors, and trim overgrown bushes outside of the home that can negatively affect buyer perceptions.
- Remove Personal Effects
Buyers need to be able to envision themselves in the home, so removing traces of your own personal items is important to create a neutral environment for them to do just that. Buyers don’t need to see your family photos or children’s toys lying about, so be sure to put them out of sight.
- Make Rooms Clear
The last thing you want for your home is for buyers to be confused about its layout or rooms. Place obvious fixtures in rooms and spaces that point towards how they can be used, such as a king-sized bed in the master bedroom, or a set of chairs and a table on the balcony. Even if buyers have other plans for these spaces in the house, these furnishings will give them an idea of how they can be used.
- House Aesthetics
Having too bold of a colour for your walls, such as bright lime green or even a wallpaper pattern can deter some buyers. You may have enjoyed the aesthetic of your home, but there’s no guarantee that buyers will. You’re better off staging the house with more neutral colours that evoke a warm and inviting atmosphere.
Don’t Undersell Your Home
While it is completely feasible for you to personally handle the staging of your home, most people often opt for a professional home staging service to complete the job on their behalf. These services not only save you precious time but also provide the benefit of having an expert design the home for the best effect.
When you partner with a reliable real estate agent to sell your house, they will be able to recommend a high-quality home staging service to help get the best value for your home. At Ethan Hyde, we’re happy to offer our expert agent services to residents in Bundaberg, Bangara, and Innes Park looking to sell their homes with ease while promising exceptional support and results. Contact us today for a free sales appraisal of your home!